In today’s digital-first world, your website often serves as the first impression your potential customers get of your business. Whether you run a plumbing company, marketing agency, salon, or consulting firm, your website isn’t just a brochure; it’s your 24/7 sales tool. But many service-based businesses make a common mistake: they build a site that […]
In today’s digital-first world, your website isn’t just an online business card. It’s the beating heart of your brand’s presence. Yet surprisingly, many business owners build a website once and then tuck it away, hoping it’ll just keep working forever. The answer to the above question is yes, website maintenance is needed. It’s essential for […]
Your website is often the very first impression customers have of your business. In today’s digital world, that impression can make or break whether someone clicks away or sticks around to learn more. Unfortunately, many small business websites fall into the same traps that drive visitors away, hurt search rankings, and ultimately cost sales. The […]
If you work in front of a computer for most of the day as we do, you’ve probably experienced symptoms such as eye strain and headaches from something known as blue light. In fact, according to The Vision Council, approximately 6 in 10 adults experience these symptoms after using devices for more than 2 hours. What […]
If you’re a business owner, you need to use social media. In a day and age where nearly 3.5 billion people use social media actively, and spend an average of 144 minutes per day on social networking, you’ve got a unique opportunity to get in front of your target audience quickly and consistently. There’s just […]
Your website allows your customers to engage with your business 24 hours a day, 7 days a week regardless if you are physically open or not. If your website has been up and running for a few months and it doesn’t seem to be generating the leads or results you are looking for it is […]
Every business, large or small needs a website in today’s marketplace. Whether you are a large corporation or a mom-and-pop store, your customers need to find you online and have access to your products and services 24//7. Is building your own website the right choice? Knowing you need a website is one thing, but knowing […]
If you logged into your WordPress website over the last day or two, you likely noticed some changes to the layout. That’s because, on December 6, WordPress released its latest version, 5.0, which includes the new Gutenberg editor. How does this affect you? Gutenberg, named after printing-press inventor Johannes Gutenberg, will replace the classic WordPress editor – […]
For the second year in a row, I attended WordCamp Pittsburgh, which is held at Pittsburgh Technical College in Oakdale, PA. WordCamp is a conference that is everything WordPress. It’s broken down into 30-minute talks from a vast array of speakers speaking about a variety of topics. Below is a breakdown of the courses I attended, and my overall takeaway […]
You’ve probably heard about how important backing up your website is. There are a few things more painful to your business than working hard to create an online presence and it all be taken away in one moment. Backups are vital to keeping your business online presence alive. Here are 5 reasons why backups are […]
