TrueSense Marketing
How I Helped
As a Marketing Consultant, I partner with the marketing team to improve the technical performance and effectiveness of the TrueSense website. My work includes developing HubSpot modules, building and optimizing email templates, creating landing pages, implementing workflows, and supporting ongoing website strategy. I also redesigned the Resource Center to make educational content easier to discover and simplified the site’s primary navigation to improve the overall user experience.
Services Provided
- HubSpot CMS Development
- Custom HubL Modules
- Landing Pages
- Email Template Development
- Marketing Workflows
- Website Strategy
- Information Architecture
- User Experience Improvements
Erin Gallimore (EG Worldwide)
How I Helped
I designed and developed a modern learning platform that combines online education, e-commerce, and event management into a seamless user experience. The website allows individuals to purchase training courses, complete quizzes, and prepare for certification exams while also supporting organizations that purchase training for employees. Custom checkout workflows automatically assign courses to the appropriate users, generate account access, and deliver role-specific notifications. The site’s navigation also dynamically adapts to a user’s enrollment status, creating a personalized experience for returning students.
Services Provided
- Website Design
- WordPress Development
- Learning Management System
- WooCommerce Development
- Custom User Workflows
- Event Registration
- User Experience Design
Lawrence County Humane Society
How I Helped
I redesigned the website to create a more welcoming, engaging experience that reflects the organization’s mission. The new design introduced a brighter, more approachable visual style, improved content organization, and streamlined navigation throughout the site. I also integrated Gravity Forms with the adoption process so that when a visitor selects a specific pet, the adoption application is automatically pre-filled with that animal’s information, creating a smoother experience for both adopters and staff.
Services Provided
- Website Redesign
- User Experience Design
- WordPress Development
- Adoption Workflow Improvements
- Information Architecture
Father Son Camp East
How I Helped
I rebuilt the website from an outdated Squarespace site into a modern WordPress experience centered around the organization’s mission. The homepage was redesigned to immediately communicate the heart of the ministry, while the site’s navigation and content structure were simplified to help families better understand the camp experience and register with confidence.
Services Provided
- Website Redesign
- WordPress Development
- User Experience Design
- Content Strategy
- Information Architecture
Ground Zero Ministries
How I Helped
I designed and developed a new website that clearly communicates the ministry’s vision while providing tools to engage its audience. The site includes an events platform to promote upcoming opportunities, a blog for ongoing teaching and updates, and an easy-to-manage content structure that allows the ministry to continue growing its online presence.
Services Provided
- Website Design
- WordPress Development
- Event Management
- Blog Development
- Content Organization